Mary is the Chief Innovation Officer at GlobalWaterWorks, a woman-owned trade organization and consultancy, created to accelerate the adoption of smart and efficient water technologies. A relatively new entrant to the water space, GlobalWaterWorks applies social and digital marketing strategies to “connect drops of interest for waves of impact to address the global water crisis.” Her team has played a pivotal role with content and marketing for the Israel California Water Conference, the launch of SWAN-Forum’s North American Alliance and the first digital water tours at WEFTEC.
To help further access to the IP her team regularly encounters, GlobalWaterWorks recently launched the www.GWWConnect.com collaboration platform, which water managers can access for free.
GlobalWaterWorks offers marketing support to water technology companies who are seeking ideas to get integrated in to the water sector and to accelerate sales.
Eggert holds a degree in marketing from Northwestern’s Kellogg Graduate School of Business, and a Journalism Bachelor of Arts from UW-Madison.